Backlinks, or links to your site from other websites, are the third most important Google ranking factor. Backlinks from higher credibility sites are, of course, more valuable than those from lower credibility sites. The more high-quality backlinks you have, the higher you’ll rank. What actually constitutes quality, targeted, EAT-friendly, and SEO-optimized content? For example, you definitely want search engines to crawl blog pages focused on valuable keywords.

Ask A PPC: Why Have My Google Ads Not Got Any Impressions?

By focusing on various search intent types (including the informational one) you’ll be able to target various stages of the buyer’s journey. It would make no sense to create a separate post for each of them. Instead, we group them into one BHS Links topic – how to create a blog – and cover it in a comprehensive guide that could potentially rank for each of these keywords. However, if you look at the search results, you’ll notice that all the pages ranking for “best squat rack” are reviews and buying guides, not product pages. In other words, Google considers it a commercial, not a transactional keyword. Your goal is to find relevant keywords with high search volumes and low keyword difficulty – an ideal combination of the three most important factors of keyword research.

For example, most top-ranking pages for “avocado seed” are blog posts serving as how-to guides for planting the seed. The use of “easy” and “simple” angles indicates that searchers are beginners looking for straightforward advice. These are important questions to answer before you start creating content because Google evaluates content relevancy based on how well a page serves search intent. Since SEO can benefit every funnel stage, from awareness to purchase, businesses need to create a smart SEO optimization strategy. A smart strategy, for example, focuses on bringing qualified traffic to drive sales to make SEO worth the investment.

• Google uses artificial intelligence and other additional factors to help rank pages, making it critical to maintain relevant, helpful pages.
• Google primarily finds pages through links from other pages it already crawled.
• Google uses alternative text (alt text) to understand the subject matter of an image.
• We recommend creating a checklist of items to review on each web page before publishing for consistency.

Implementing a few easy steps for research and search engine optimization can help boost your content and get it in front of the right audience. See whether you can improve the page that targets the keyword, or create a new piece of content that would focus on the keyword. Search Console is a free online tool (or a series of tools) by Google that helps webmasters see how their site is performing in Google Search and optimize the visibility of their websites. There’s a direct correlation between quantity and quality of backlinks and rankings. A great place to start is a keyword research tool where you can look specifically for “question” keywords. Republishing is also a great opportunity to promote your post again on social media and newsletter, or starting a new link building campaign.

Build an SEO Strategy to Get Started

Rather than buying links, I’d recommend starting with our guide to link building. This is an important metric to track because the higher you rank, the more traffic you can get from search engines. Keyword rankings refer to where your website ranks on a SERP for specific keywords.

Title tag and meta description

Thus, it is important to know what SEO keyword research is and perform it efficiently. We have listed some of the best practices to improve SEO and keep you ahead of the competition. YouTube AI Overviews are now being tested in search results, highlighting relevant video clips from searches. Learn how to amplify your reach with a multi-channel strategy that delivers results. Learn how to format your content for visibility in AI Overviews, ChatGPT, and Perplexity. Map platforms like Google, Apple, and Bing Maps now drive 20% of local searches, according to new research.

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